I help people, brands and businesses tell their story.

What’s your story? Let’s craft it together.
 

Strategist & Mentor

Ruth has launched new brands, products, projects and publications across the globe for Google, Fortune 500s, B2C + B2B startups, non-profits and the public sector.

As a result, she understands the constraints of small businesses as much as the challenges at scale. She brings an experienced but fresh perspective on how to approach them both.

In addition, Ruth enjoys mentoring founders, in-house teams and budding innovators.

From crafting your product, brand, content strategy, business pitch or story to community management, she's here to help! 

Storyteller 

Following an extensive business and creative career, Ruth now channels her expertise into helping people or brands find, refine and express their story. 

She can help you find the common narrative to your project and answer questions like:

- How do I introduce a new product or brand to the world?
- How do I grow my personal brand?
- Is the tone/language of my product and its content helping or hurting my brand?
- Do I even need content?!
- What's the point of internationalizing content?
- How to track content performance?
- How do I get press for my business?

Writer

Ruth has written and ghost-written 100+ articles on business, food, wellness, technology and science innovation for CEOs, investors, businesses, blogs, magazines and beyond!

She's founded 5 acclaimed publications, including The Xoogler, produced videos, crafted global e-mail campaigns and copy for digital and physical products. 

Ruth is also the proud recipient of an international prize for her poetry.  

Editor

Ruth has edited a lot of different things for a lot of different people (including herself).

From architects, politicians and editors-in-chief to founders of global technology companies, she’s grappled with decks and documents to tease out the simple narrative that gets results. 

A linguist, teacher and translator by training, Ruth can also help you internationalize or translate content so it engages new audiences. 


Testimonials

Ruth is a rare mix of storyteller and strategist. She is a true innovator who can do it all! From strategy and branding to plans for global programs, she maintains a delightful attitude and is an absolute pleasure to work with. I highly recommend Ruth as a go-to expert.
— Jaci, Founder
Ruth is bright, creative, and has a charming personality— all these make working with her a great experience. She knows her work and delivers results.
— Pramiti, UX Research & Product Designer
Ruth is a detailed-oriented person... definitely a good mentor. She’s a process design expert too.
— Eng, former Google Compliance Lead
It’s not easy to embody the brand of poise and competence required to navigate complex product environments. Ruth has definitely done it by putting forth a mammoth amount of effort and assimilate her organization into the Google way of doing things.
— Cody, Program Manager & Policy Lead