I help people, brands and businesses tell their story.

What’s your story? Let’s craft it together.

Business Consultant & Mentor

Ruth has scaled global business for Google, fast-growth startups and SMBs.

As a result, she understands the constraints of small businesses as much as the challenges at scale. 

She believes in the mantra that "good business starts with great communication (and operations)." 

In addition, Ruth has extensive experience mentoring startups in the food and tech industries (B2B+C).

From crafting your investment pitch, building your business or CEO's personal brand to launching new products and communities, she's here to help! 


With extensive content, communications and product marketing experience, Ruth helps individuals and businesses find, refine and express their story the right way. 

She can help you find the common narrative to your project and answer questions like:

- How do I introduce a new product or brand to the world?
- How do I grow my personal brand?
- Is the tone/language of my product and its content helping or hurting my brand?
- Do I even need content?!
- What's the point of internationalizing my content?
- How to track content performance?
- How do I get press for my business?


Ruth has written and ghost-written 100+ articles on business, food, technology and science-related topics for national magazines, international blogs and beyond.

She's founded 5 acclaimed blogs, including The Xoogler, with accompanying podcast episodes, produced videos, crafted global e-mail campaigns and product copy. Ruth also won an international prize for her poetry.  

Ruth now specializes in writing about technology and food innovation.


Ruth has created and edited content for Google, the ex-Google community, food-tech, B2B, B2C and not-for-profit startups. 

With both business and creative acumen, Ruth is as comfortable editing copy for a brand or news article as data-heavy research papers and investment pitch decks! 

A linguist, teacher and translator by training, Ruth can also help you internationalize content so it engages new audiences. 


Ruth is a rare mix of storyteller and strategist. She is a true innovator who can do it all! From strategy and branding to plans for global programs, she maintains a delightful attitude and is an absolute pleasure to work with. I highly recommend Ruth as a go-to expert.
— Jaci, Founder
Ruth is bright, creative, and has a charming personality— all these make working with her a great experience. She knows her work and delivers results.
— Pramiti, UX Research & Product Designer
Ruth is a detailed-oriented person... definitely a good mentor. She’s a process design expert too.
— Eng, former Google Compliance Lead
It’s not easy to embody the brand of poise and competence required to navigate complex product environments. Ruth has definitely done it by putting forth a mammoth amount of effort and assimilate her organization into the Google way of doing things.
— Cody, Program Manager & Policy Lead