Your life, brand or product is a story. How you express that story depends on what you’re really trying to say (or do) and the audience.
The right story can help you decide:
- How to launch a product or brand?
- If you or your business need content?!
- How to craft pitches or presentations?
- How to track content performance?
- How to approach SEO?
- Where to start with PR?
That’s where I come in.
From businesses, brands, products and policies to publications, I’ve been fortunate enough to launch them all.
Who for? Google, governments, startups, agencies, consultancies and nonprofits.
Those experiences taught me how to solve for the constraints of small businesses or challenges at scale.
That’s why these days I build brand strategies, with a strong emphasis on naming and verbal identity.
Language meets logic.
Writing is joy.
So much so, in fact, that it’s led to 100+ articles (and some ghost-writing) about food, technology and science innovation.
During a few pit-stops, I founded The Xoogler, some blogs about food and poetry, produced videos, a range of scripts, a lot of copy and newsletters.
More joy. Somehow along the way I won two prizes for my poetry. Joy cubed.
Editing is like doing the dishes after cooking a great meal. Necessary but no one likes it.
Luckily for some, I make a great dishwasher.
From architects, politicians and editors-in-chief to founders of global companies, I’ve grappled with decks and documents to tease out the simple narrative that got results.
Elbow-grease for hire. Sponge optional.